The Hotel & Lodging Association of Greater Houston (HLAGH) is a non-profit organization that represents 300 members comprised of general managers and owners of hotels and motels as well as suppliers, service companies and consultants who sell and service the hospitality industry.
HLAGH is a unified voice representing the hotel and motel industry in governmental affairs on a local, state, and national level as well as provides updates on issues facing our industry. In addition, the Association works closely with Houston First to promote Houston as a convention and tourism destination.
Founded in the 1960s, the Association’s objectives include providing a forum for education and networking opportunities through monthly membership meetings, educational seminars, and special events. HLAGH strongly believes in supporting our community through outreach events. The Association works to educate future hospitality employees through its mentoring activities and scholarship programs.
HLAGH is devoted to representing the interest of the hospitality industry through education, political action, and member benefits that improve the financial position and public awareness of the industry.
ECONOMIC IMPACT STUDY / HOSPITALITY INDUSTRY IMPACT
The Texas Office of Economic Development noted that in 2020 visitors to the Greater Houston area spent $19.2 billion, up from $18.7 billion in 2018. Travelers spent more than $2.9 billion in local area accommodations as well as $3.5 billion in food and restaurant services.
Over 140,000 individuals are employed in a variety of positions, including full & part-time jobs, in the hospitality industry in the Greater Houston Area.
Traveler spending in the greater Houston area generated over $740 million in local taxes for municipalities and counties and $1 billion in taxes for the State of Texas.
INDUSTRY REVENUE IMPACT
With over 85,000 guest rooms available, the average occupancy in 2019 was 63% with an ADR of $101.89 and RevPar of $64.16.
Source: Texas Office of Economic Development, Houston First Corporation
The Houston Hotel & Motel Association was founded by a handful of hoteliers in the 1960’s as a peer group focused on issues impacting the hotel industry in Houston. Original members included Max Peck, general manager of the Rice Hotel, Ed Davis, general manager of the Lamar Hotel and Ron Hughes, general Manager of the Shamrock Hotel.
In the fall of 1981, Dr. James Taylor retired as Dean of the Conrad N. Hilton College of Hotel & Restaurant Management and become the executive director of the Association. At the time Dr. Taylor took over the Association, membership consisted of 60 Hotels and 30 Associates Members. Since then, membership has increased to over 250 hotels representing approximately 33,000 hotel rooms and 100 allied members.